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Certification Exam

Pega Certified Marketing Consultant

  • 60 Questions

  • 1 hr 30 mins

  • Passing Score: 70%

  • Beginner

The Pega Certified Marketing Consultant (PCMC) certification is for professionals who wish to learn the skills and knowledge needed to successfully design and develop Pega Marketing artifacts.

The PCMC Version 8 certification exam ensures you have the skills to apply design principles of Next-Best-Action, marketing offers, target audiences, decision strategies, and running and monitoring marketing campaigns. This exam includes multiple choice questions. If multiple answers are required, the text states how many responses are needed.

IMPORTANT NOTE: If you are interested in taking the current Marketing Consultant certification exam, please complete the Marketing Consultant course in the previous Pega Academy application. The Pega Marketing Consultant certification will be retired in the coming weeks. Exam candidates are encouraged to take the new Decisioning Consultant 8.4 certification exam when it becomes available in July 2020. 

Exam Code: PEGAPCMC80V1_2019

Language: English

Retirement Date: August 31, 2020

Exam topics (% of exam)

Next-Best-Action (8%)
Getting started with Pega Marketing
Optimizing the customer value in the call-center
Authoring Next-Best-Action decisions
Configuring NBA Designer for real-life scenarios
Offer Management (12%)
Defining and managing propositions
Designing an offer for email customer engagement
Decision Strategies (17%)
Designing a strategy for multi-channel customer engagement
Learning from historical interactions
Analytics (20%)
Predicting customer behavior
Adaptive outbound marketing
Customer Selection (20%)
Identifying an audience for outbound engagement
Measuring marketing effectiveness using control groups
Complying with contact policies
Outbound Customer Engagement (8%)
Marketing with traditional outbound campaigns
Limiting the offer volume in outbound engagement
Running simulations to test offer distribution
Launching 1:1 customer engagements
From marketing to fulfillment
Real-time Marketing (15%)
Marketing driven by real-time events
Web marketing driven by real-time containers

Before you begin…

The Pega Certified Marketing Consultant exam is proctored by Pearson VUE.
Users must create a Pearson VUE account if you do not already have one and register for the exam through the Pearson VUE site.
There are two exam delivery options:

  • Take an exam at a test center, or
  • Take an exam via Online Proctored delivery
    (e.g., in a quiet, uninterrupted room in your home or office, proctored via webcam).

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